We founded Haseed in Riyadh in 2022 with a simple question: what if every coffee bean we received were roasted in the very same city?
The goal was never speed — it was patience. We began with a small roastery in the Al Khaleej district, testing modest batches of curated harvests and logging every experiment until each bean found the flavor it deserved.
Today, after six years of quiet work, we roast weekly for hundreds of customers across the Kingdom and for a number of the country's finest cafés and hotels. What binds us to them isn't a transaction — it is a shared conviction: coffee carries value, and that value deserves respect from farm to cup.
How we roast.
Selection
We work directly with farms we know across five countries, selecting harvests whose origin and processing we trust.
Experimentation
Before any large batch, we roast small samples and cup them with our team — every bean has its own roast curve.
Roasting & Packaging
We roast in weekly quantities and pack whole beans in valve-sealed bags that preserve aroma until they reach you.
Delivery
Your order ships within two business days of roasting, to anywhere in the Kingdom.
What we believe.
Three principles we wrote the day we began, and still hold ourselves to.
Freshness doesn't wait.
We don't roast in vast batches and leave them sitting for weeks. We roast weekly, by demand — because each bean has its peak moment.
Transparency is a principle.
Every harvest carries a record — farm, altitude, processing, roast date. Nothing hidden, nothing embellished.
We are from Riyadh.
We roast in Al Khaleej, and write about it in Arabic. Coffee has its own tongue, and we strive to learn it.